06 Nov 2007
GM 'working hard' towards fuel cell commercialisation
General Motors is working at full tilt in an effort to ensure that its fuel cell technology is commercialised as soon as possible, it has been revealed.
The auto manufacturer has confirmed that hundreds of ordinary consumers could get their hands on fuel cell vehicles through dealerships as early as 2011.
This is, according to USA Today, the most ambitious plan yet by a car maker to bring fuel cell technology to a wider audience.
According to Larry Burns, GM vice president for research and development, the company is being driven not by a determination to focusing on promising technology but is "working as hard and fast as [it] can for competitive reasons".
Indeed, Mr Burns said he is determined to stay ahead of rivals such as Mercedes-Benz and Honda, who are also pouring money into fuel cell research.
"I'm paranoid enough to conclude (rivals) are running on the same timeline we are," he told the news service.
Heightened competition is good news for consumers as it is likely to speed development of fuel cell technologies.
© Adfero Ltd
The auto manufacturer has confirmed that hundreds of ordinary consumers could get their hands on fuel cell vehicles through dealerships as early as 2011.
This is, according to USA Today, the most ambitious plan yet by a car maker to bring fuel cell technology to a wider audience.
According to Larry Burns, GM vice president for research and development, the company is being driven not by a determination to focusing on promising technology but is "working as hard and fast as [it] can for competitive reasons".
Indeed, Mr Burns said he is determined to stay ahead of rivals such as Mercedes-Benz and Honda, who are also pouring money into fuel cell research.
"I'm paranoid enough to conclude (rivals) are running on the same timeline we are," he told the news service.
Heightened competition is good news for consumers as it is likely to speed development of fuel cell technologies.
© Adfero LtdSource: Adfero
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