Intelligent Energy announces Brookstone as US launch partner for Upp™

07 Jan 2014


The Upp fuel cell platform to be a key component of Brookstone’s showcase of exciting new products at the 2014 Consumer Electronics Show (CES).

Intelligent Energy, the global power technology company, today announced that it is partnering with the US retailer and product development company, Brookstone to launch the Upp™ personal energy device at this year’s CES. Based on Intelligent Energy’s innovative fuel cell technology, Upp represents a new category of device able to power USB compatible portable electronic devices, such as smart phones, feature phones, eReaders, tablets, portable gaming consoles, as well as digital cameras, providing consumers with the energy freedom to keep connected and powered up.

Based on a single fuel cartridge, Upp delivers at least one week of charge even to the most demanding, power-hungry smartphones. Upp also comes with an app, which provides users with fuel prediction capability, shows the nearest fuel cartridge exchange locations and personal usage statistics, FAQs and overall customer support. The app can be downloaded from the Apple App Store (iOS 5 and higher) or from Google play for Android devices (Android 4.0 Ice Cream Sandwich and higher).

Brookstone is a nationwide specialty retailer offering an assortment of consumer products that are functional in purpose, distinctive in both quality and design. Upp will be included in Brookstone’s showcase of exciting new products at CES at the Las Vegas Convention Center, South Hall 4 booth number 36605.

This strategic alliance with Brookstone follows many months of successful consumer trials in some of the most demanding regions in Africa leading to the launch of Upp at the AfricaCom exhibition in Cape Town in November 2013. The companies will work together to distribute Upp within the United States. Upp will be available via Brookstone in early 2014 and will retail for $199.

Steven Schwartz, Vice President of Merchandising & Product Development at Brookstone, notes: “Upp provides consumers with portable energy wherever and whenever they need it and we are really excited to bring such an innovative product to the US market. We see Upp as a real game-changer to meet the needs of a growing user base of power hungry, portable electronic devices.”

Amar Samra, Managing Director of Consumer Electronics, Intelligent Energy commented on the alliance: “We have selected Brookstone as our US launch partner for Upp based on their wealth of experience across a multichannel audience and their knowledge of the US lifestyle market. It’s great to be working with a partner that is as committed to innovation as we are.”

For more information about Upp, please visit, and join the discussion on Twitter, Instagram and YouTube.


Source: Intelligent Energy


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