New Analyst View: Public Outreach for Fuel Cells

17 Jul 2013

13-07-17 Public Outreach for Fuel Cells

In our latest Analyst View we examine the work which has been done to engage the public and help them understand the benefits of fuel cell technology. The biggest fuel cell deployment to date is the Japanese residential CHP Ene-Farm scheme and trading under this unified brand is proving to be a highly successful move by the various companies involved.

Automotive companies are also beginning to engage the public, but to date this has been through slightly tongue-in-cheek viral advertisements through channels such as YouTube. Hyundai recently launched a dedicated website to its ix35 Fuel Cell vehicle, stepping up its efforts now the car is in commercial production.

Click here to read the Analyst View, find links to the videos and to Hyundai’s new UK website.


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