Toyota to Begin Production of Fuel Cell Prius in 2014

01 Oct 2012

Toyota Prius

In an exclusive interview with German weekly business news magazine WirtschaftsWoche, Toyota has indicated it will introduce a fuel cell version of the Prius. Gerald Killmann, head of powertrain development at Toyota Europe, said that the company is planning to begin series production of a fuel cell Toyota Prius in 2014, and from 2015 to market the car in Japan, the US and Europe. Killman said the final choice of countries to be targeted for early marketing of fuel cell vehicles would depend on how well development of hydrogen infrastructure has gone – policy support is needed in the early phases.

At the moment the challenge is getting the cost of the car down. Killman said that if the car were series produced now it would cost just under €100,000; this would have to fall by 30 to 40% before it could be marketed.

Toyota will offer pure battery cars with a longer range than current plug-in hybrids (which can reach up to 25 km electrically) when better batteries become available.

Reference (In German): Wirtschaftswoche

Photo credit: Ralf Roletschek

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